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98KUPD and Musically Fed Team Up with Local Partners on “Adopt a Roadie” Campaign

98KUPD is excited to announce their “Adopt A Roadie” promotion that will include food drives throughout the rest of February and March at select Safeway and Albertsons locations, as well as a drive-through distribution to support Musically Fed in its mission to provide food and essentials to local live music and event workers that are in dire need. Partners include #DrinkInAZ, Jack Daniels, Sweet James and Safeway/Albertsons Nourishing Neighbors Community Relief.

The food collection campaign will span six weeks from February 15th through March 26th and will culminate in a drive-through distribution event at the end of March hosted by Rhino Staging and Video West. 98 families with members who are the stagehands, audio and visual techs, riggers, and forklift drivers who make your favorite live events possible will have the opportunity to receive boxes filled with dry goods collected during the campaign, as well as produce and protein provided by Resurrection Street Ministry. Financial support from Nourishing Neighbors Community Relief will make it possible to provide the food for all 98 of these families. With an average of 6 people in a family, this will provide meals for approximately 600 people. Complete details can be heard weekdays on-air with Fitz from 2pm-7pm or by visiting

Collections will be held from 4:30pm – 6pm at the following Safeway/Albertsons locations:

  • Wednesday, February 17th 4:30pm - 6pm - 340 East McDowell Road in Phoenix

  • Wednesday, February 24th 4:30pm - 6pm - 4316 South Signal Butte Road in Mesa

  • Wednesday, March 3rd 4:30pm - 6pm - 3800 West Happy Valley Road in Glendale

  • Wednesday, March 10th 4:30pm - 6pm - 1951 West Baseline Road in Mesa

  • Wednesday, March 17th 4:30pm - 6pm - 12320 North 83rd Avenue in Peoria

  • Wednesday, March 24th 4:30pm - 6pm - 6965 North Hayden Road in Scottsdale

Please visit for more information, including a list of food items requested.

Families in need of assistance can call 480-951-1882 to secure their spot for the distribution on March 27th.

About 98KUPD:

98KUPD (97.9FM) is a commercial active rock radio station. Licensed to Tempe, Arizona, the station serves the Phoenix metropolitan area. The station is owned by Hubbard Radio, a division of Hubbard Broadcasting, Inc. of St. Paul, Minnesota. The radio station’s morning show, “Holmberg’s Morning Sickness,” has dominated the airwaves for the 20+ years and can be heard each weekday morning from 5:30 a.m.-10 a.m. on the FM dial at 97.9FM or via 98KUPD’s Mobile App.

About Musically Fed:

Traditionally, Musically Fed works with artists, promoters, management, and venues nationwide to donate unused backstage meals to community organizations that feed the homeless, hungry and food insecure. During the pandemic Musically Fed has broadened its scope to feed those that work tirelessly behind-the-scenes in the live music and entertainment industry.

Musically Fed receives no government funds and exists because of individual and corporate donations. Those passionate about ending hunger can contribute to this life saving work at

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For more information contact:

Musically Fed

Suzanne Cooper



Mark Randall

Marketing/Promotions Director



Fitz Madrid

Weekday Afternoon Drive DJ 2pm – 7pm


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